Co-creating a powerful brand and communications platform for integrated services

Client: Lincolnshire Health and Care

The challenge

Lincolnshire Health and Care was started in 2013 when health and care organisations in Lincolnshire realised that current services did not adequately meet the needs of residents, due to growing demands and financial pressures. Doing nothing about the issue was simply not an option – the current budget for health and social care in Lincolnshire is £1.2 billion. In five years’ time, health and care organisations in Lincolnshire will have a combined budget deficit of over £100m per year.

What was needed

With this in mind, partner organisations including Lincolnshire County Council, United Lincolnshire Hospitals Trust, Lincolnshire Partnership Foundation Trust, Lincolnshire Community Hospital Trust, Healthwatch, NHS England, East Midlands Ambulance Service and Lincolnshire’s four health Clinical Commissioning Groups (CCGs) agreed to come together to look at designing a new model for health and care in Lincolnshire which would enable people to access the right services at the right time now and in the future.

What we did

Uscreates provided communication and engagement services to Lincolnshire County Council as they embarked on the redesign of their health and care economy.  Through the pre-consultation phase Uscreates co-ordinated and produced the communications infrastructure, from designing an identity and brand for the work (Lincolnshire Health and Care), set up a website and social media channels, and worked closely with GEMS (the local CSU), and with a local media relations expert to deliver press releases.

The results

The communication materials designed and produced have been used to reach the local population, outlining clearly the proposed changes and seeking feedback for when the service changes go to formal consultation. Engagement activity spanned from street engagement with the general public, to MP meetings, presentations to Boards and Councillor groups (county and districts), engagement with Healthwatch localities groups, carers and patient groups and local grass roots organisations. The total number of people surveyed in the pre-consultation was over 2500. The website, with live updates on the programme, had over 2,000 unique hits in the first month.