Capturing insight to develop and launch new London Primary Care Standards

Client: NHS England

The challenge

NHS England’s ‘Five Year Forward View’ and the London Health Commission’s ‘Better Health for London’ reports both emphasise the need for major transformation in Primary Care Services. This will unlock and redistribute resource, and build care around patient needs.

What was needed

NHS England required consultancy support to co-develop, design and test transformational primary care standards that would help to shape and define what a new primary care landscape would look like in five years’ time. As a key component of NHS England’s ‘Strategic Commissioning Framework for Primary Care Transformation in London’, this work needed to be underpinned by an extensive programme of stakeholder engagement that would provide robust stress testing of this national policy agenda.  

What we did  

Uscreates designed a high profile events and engagement programme with its delivery partners, PwC, to ensure wide participation from professional stakeholders and the public in developing the new London Primary Care Standards. Our engagement programme included over twenty focus groups with GPs, nurses, clinicians, service users and patient groups, to capture feedback on the proposed standards and ensure a collaborative design approach. This was supported through the formation of a Patient Board to oversee the work and further engagement with 32 Clinical Commissioning Groups, the LMC and general practice representatives. Rapid analysis enabled us to synthesise large volumes of insight data and to present findings and recommendations in an NHS England style report. We also produced an animation to communicate the future vision and developed a ‘patient voice’ film to convey this vision. We then curated a showcase of inspirational examples and best practice, producing a range of visual materials alongside design and event management. The programme culminated in a large-scale event for the Voluntary Community Sector (~250 delegates), followed by a high profile launch event with over 250 participants and respected national speakers.

At this symposium, we convened all of the stakeholder groups in London to:

  • Share the vision for transforming primary care across London.
  • Introduce the Patient Board and hear the patient voice through insight videos
  • Launch the new Primary Care standards
  • Participate in a marketplace where delegates could meet champion organisations and hear how they are already applying the standards and overcoming possible challenges (e.g. around 24 hour practice)

The results

Our far-reaching engagement programme provided an insight-led, responsive approach to developing and testing new primary care standards. This was complemented by a high profile launch for the Strategic Commissioning Framework, to galvanise and celebrate support for the new standards, and provide a platform for exploring challenges and opportunities during implementation. This programme provides a strong base from which to commence delivery and implementation of the standards, and ensures firm foundations for the national policy drive towards timely access and coordinated care.