The wellbeing model: engaging stakeholders, changing behaviours

Cast your mind back to the summer of 2012. London – and the world – was abuzz with the Olympics, and we were enjoying the aftermath of a project we’d just completed with NHS Trafford and Trafford Council.

Our project – The Summer of Wellbeing – was inspired by the energy of the Olympics, and won plaudits from people including Lord Coe, Chair of LOCOG:

“Projects like the Summer of Wellbeing are enabling people in Trafford to make positive life changes.”

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The Wellbeing model that we developed worked very well during that summer. It engaged stakeholders, and changed behaviours. But its appeal is more evergreen than its first usage would appear. It’s an accessible and practical set of tools that are transferable to many different organisations and could be used to tackle any number of issues.

The Wellbeing model is a set of tools that brings together local organisations to deliver wellbeing activities to their communities at public events.

There are five key wellbeing activities related to the model, all of which have been proven to help mental health:  get active, challenge your brain, hang out with friends, enjoy the moment and lend a hand.

The tools used involve:

  • Engagement – raise the profile of the five ways to wellbeing
  • Communication- raise awareness of the model and what it’s trying to achieve
  • Experience – create opportunities for more people to try and take up wellbeing activities more often
  • Evaluation – assess the impact of the model for delivering wellbeing related improvement
  • Share – support organisations so they can share their learning and help others improve their quality of life

Summer of wellbeing results 2012

Evaluation revealed that over 55% of those who engaged with the Summer of Wellbeing tried out two or more wellbeing activities, and 14% tried out more than five different activities.

The Summer of Wellbeing was piloted through an ongoing partnership with numerous organisations. All worked collaboratively to create a textbook model of engagement and multiple stakeholder management.

How could you use the Wellbeing model in your organisation?

Find out more

If you are facing a similar challenge or would like to find out more about this project, contact Joanna Choukeir at


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